Samantha Kelly

Gemologist / Jeweller & Procreate Trainer

We are delighted to welcome Samantha Kelly, a certified gemmologist and manufacturing jeweller who has earned national acclaim since launching her career in 2010. As one of Australia’s most sought-after designers and a true artisan, Samantha will present an exclusive half-day workshop, “Digital Design for Selling Custom,” using Procreate.

Passionate about jewellery design and empowering jewellers to work more efficiently, Samantha will share her experience, expertise, and practical insights to help you streamline your design process and grow your business.

You’ll also discover how AI tools can transform your concepts into stunning photorealistic images, supporting your online marketing and elevating your product presentations.

Leanne Shelton

AI Coach / Copywriter

AI Marketing for Forward-Thinking Jewellers

How to save time, boost your messaging, and stay ahead—without losing your human touch

After pivoting from her SEO copywriting agency in 2023, Leanne Shelton became a leading authority in training business leaders on AI prompt engineering with a human-first approach.

Leanne will show you how AI can become your most powerful and approachable marketing ally. You’ll learn to train ChatGPT to understand your business, reflect your unique brand voice, and connect with your customers.

Explore AI-driven content creation for emails, social media, websites, and more. No tech skills required—just curiosity and a passion for making your marketing shine.

The Palloy's Team

Enhancing Your CAD Production

We’re excited to also welcome the Palloys team Richard Ashman, and Chris Botha, who will be presenting the latest advances in modern CAD/CAM design and production.

In this session, you’ll discover innovations in 2D to 3D workflows, gain expert advice on optimising your CAD designs from the outset, and see a live demonstration of the new Palloys Mesh Verification tool to improve casting success.

This exclusive IJC presentation is the ideal introduction to our Procreate and AI workshop that follows.

Our goal is to help all IJC partners lead the way in bespoke jewellery design, empowering you and your team to speak with confidence and maximise your return on investment by elevating your custom design offering in-store.